Social Media

Social media has brought together friends and allowed them to communicate all around the world, but only recently have companies and their employers realized the potential of using such a platform for networking. Before Facebook, Twitter and LinkedIn dominated the social media market, there were few ways that you could discover talent without organizing expensive events or conducting dozens of needless interviews. Now, however, employers will not only be able to find potential candidates more easily, but they will also likely find more qualified ones.


LinkedIn is the top social network devoted to furthering the professional ambitions of its users.

It is a place to exchange ideas, as well as being a hub to communicate with companies that may suit its users’ skill-set. The website offers many ways to network with others.

One option that it offers is known as ‘company search’, and this is for users who have a specific company or organization that they are interested in joining. By following that company, you will discover some who work for them and others who are equally interested in applying, too. Consulting the company’s page and the positions they are offering is a good way to evaluate your own skills with respect to what they need.

Woman sitting on couch and checking social media profile

LinkedIn also offers you the option of email. On the site itself, you can contact anybody you are linked with if you are in need of a new position or advice on a current one. Doing so can easily halve the job search.

Finally, you can also put blog posts on your profile page. Anybody who can see your page can now see what you have written, which can help if you need to prove your expertise in a certain field while also proving how articulate and resourceful you are.


Twitter is a great social network for meeting people outside of your bubble. By posting in 150 characters or less, virtually anybody in the world can look further into your profile, at your past tweets, or of links of things you posted. This is a wonderful tool for networking.

One advantage of Twitter is its immediacy. From any electronic device, you can get in touch with people who share the same interest as you without encroaching into their personal space. By communicating in this fashion, it makes networking a very voluntary process that connects people who are seeking the same thing.

To get in touch with more people on Twitter, you need to follow them, but once you do that, you can examine their profile and their past messages. This helps if a company posts job offers, as the message will be displayed so long as they need to.

Be sure to make your Twitter handle your name if you want your information to show up on searches. Also, when connecting to people, be polite and to the point; companies may receive hundreds, if not thousands, of messages they need to sift through, and the last thing they need are lengthy block paragraphs.

Twitter is also good for searching. Enter what kind of position you are looking for into the search bar and you will be surprised at how many are available out there.


While Facebook has largely dominated the social and non-professional market on the internet, it is nevertheless an effective tool in finding potential positions online. Companies are allowed to set up accounts, meaning you can follow them, and if need be, contact them if seeking a position. These accounts will often give you the option of contacting them either publicly or privately.

Also, if you are a professional who thrives by having more connections or being more popular, it is advisable that you set up a page for yourself to expand your audience. A page can be accessed by anyone and is perfect for sending out large messages, as well as garnering enough popularity to pique the interest of potential employers.